Trauma and EMDR clients search for the modality by name plus their suburb, not "therapist" in general. A generic site misses that search.
Before enquiring, they need to feel safe and know what a first session looks like. Vague copy or confronting imagery loses them at the door.
- An EMDR explainer page, naming EMDRAA-accredited training
- A calm "what to expect" first-session page
- Suburb + specialism search ranking
- A low-pressure booking form
- No testimonials by design
What we won't promise
- No guaranteed rankings or client numbers
- No fake reviews
- No testimonials, whatever your registration
- No results in a week
Should the site explain what EMDR actually involves?
Yes. Clients often search for the modality by name plus their suburb, and a plain explainer page is what they are looking for.
How do we make a trauma client feel safe before they enquire?
A calm "what to expect" page describing the first session in plain terms, with no confronting imagery or language, does most of that work.
Can the site mention EMDRAA accreditation or other trauma training?
Yes. Naming EMDRAA accreditation or your specific training helps clients searching for that approach find you, not a generalist.
Is this compliant with AHPRA, PACFA and ACA advertising rules?
Yes. No testimonials, no outcome claims — meets AHPRA rules if registered, PACFA/ACA if not.